By Gregory J. Scott
When it comes to selling muscle bikes, three decades is enough.
Downtown advertising agency Carmichael Lynch announced August 23 that it was resigning from its Harley-Davidson account, ending a relationship of 31 years with the iconic motorcycle brand.
In a prepared statement, Doug Spong, president of Carmichael Lynch, said, "Our agency leadership came to the consensus that we've taken the Harley-Davidson brand as far as we can. It's in our best interest to part ways."
Mark-Hans Richer, Harley’s CMO, said, "Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that."
The
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