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Photo by Kathleen Stoehr
Jodel Fesenmaier with her dogs Lulu (left) and Axel.
By Amanda Kushner
// North Loop entrepreneur unveils new self-serve dog wash //
Walk away with a clean dog, and leave all the mess behind.
That’s the idea behind Ollu Self-Serve Dog Wash, 221 Main Street SE, inspired by two of Ollu owner Jodel Fesenmaier’s dogs — Oliver and Lulu.
“I wouldn’t be running this store if they hadn’t been a part of my life,” she said. And that’s why when it came time to choose a name for the self-serve dog wash she named it after her two black labs.
Squeaky clean
Pet owners have a number of options at Ollu. When they walk in, no appointment necessary, they’ll see a television showing pictures of customer’s dogs and a retail store with lots of savory dog treats, grooming products and some leashes. Owners can then choose a basic self-serve wash, drop their dog off to be washed or have their dogs washed and groomed, she said. If customers choose the self-serve option they’ll receive towels, professional shampoos, an ear wash, toothbrush and a rubber brush. If the customer chooses the self-serve option they’ll approach one of five washing stations where the stainless steel commercial bathing sized tubs are waist high, so owners can stand while getting their dogs squeaky clean.
Customers can also choose upgrades including specialty shampoos and conditioners. After the wash customers will walk away from the mess and move to the drying room where warm air, which doesn’t have a heating element, is used to dry the dog’s coats.
Fesenmaier was eco-conscious while purchasing shampoos, which are biodegradable. Also she made an extra effort to be environmentally friendly while building Ollu. For example she used energy efficient building supplies, will have florescent bulbs and the water won’t run at the stations unless the pet owner is holding down a trigger.
In her retail store 90 percent of the items are either locally produced within the Midwest or the United States and use environmentally friendly materials.
Making her vision a reality
After Fesenmaier finished college she moved to San Diego, where she adopted littermates Oliver and Lulu two and half years ago. Then, eight weeks ago Fesenmaier added another member to her family when she adopted a Great Dane, Axel. Fesenmaier thought taking her dogs to the self-serve dog wash in San Diego was fun, and her presence calmed the dogs.
“They loved it because it was me washing them,” she said.
So when she moved back to Minneapolis, Fesenmaier was disappointed to learn that there weren’t any self-serve dog washes in the area, and she decided she eventually wanted to start one.
So Fesenmaier had the idea in mind, and she worked on it as a hobby, but it wasn’t until she was laid off from her job at a developer that she decided to push forward with Ollu.
She then apprenticed with a grooming salon to learn about grooming shops and safety issues.
Julie Hiller, owner of Shampooch, a grooming salon in Hopkins said Fesenmaier did groom dogs that didn’t need hair trims and took appointments during her apprenticeship. Hiller said she thinks what Fesenmaier learned in the industry, including what is needed of different coat types, will be valuable and will allow Fesenmaier to offer customers advice.
Hiller expects Ollu to do well, and said it’s a great idea.
“People are always looking to do something like that and their just isn’t a place to do that,” Hiller said. “You can go to a Petco and do it, but it’s just not the same.”
Fesenmaier has a calm demeanor with animals, and she’s both professional and personal, Hiller said.
She researched online, and also consulted with the self-serve dog washes she used to use in San Diego.
Fesenmaier lives in the North Loop and searched that neighborhood for a location for Ollu. But Fesenmaier walked her own pooches in the St. Anthony Main area and realized that it’s where a lot of people walk their pups too.
Fesenmaier’s mother, who adopted Oliver, will be working at her side as an assistant. She also hired another assistant and a full-service groomer, Heidi Baroun.
Baroun has been a groomer for 11 years, and she is excited for the social atmosphere at Ollu, where she thinks she’ll be able to connect with her clients and their dogs more than at a standard groomer. She hopes the open relationship will give customers the opportunity to ask her questions and become more comfortable leaving their dogs when they come back for a grooming.
“What I like about Jodel’s shop is that the full-service grooming is staying small, so I feel like the focus on grooming is really going to be on the dogs and the clients,” Baroun said.
Ollu is $20 per wash while dogs less than 10 pounds cost $5 less and dogs above 90 pounds cost $5 more. Starting the weekend of Oct. 24 Ollu will be open 10 a.m–7 p.m. Monday–Friday.
Ollu’s grand opening weekend will be Oct. 31 and Nov. 1 and will include a Halloween costume contest, free treats and $5 off a self-serve wash.
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City declares snow emergency
UPDATED February 8, 2010, 1:28pm
By Cristof Traudes
With snow falling almost non stop since Sunday, the City of Minneapolis this afternoon declared a snow emergency.
Starting at 9 p.m. today, cars will not be allowed to be parked on either side of snow emergency route streets. From 8 a.m. to 8 p.m. tomorrow, cars should only park on the odd side of non-snow emergency route streets, and from 8 a.m. to 8 p.m. Wednesday, cars should only park on the even side of non-snow emergency route streets. Cars parked on the wrong sides of streets will be ticketed and towed.
To look up what streets are affected when, click here. More information is at ci.minneapolis.mn.us/snow.
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Development update :: AIA MN kicks off weekend of pro bono design
By Gregory J. Scott
It could be a scene out of some Bravo reality television show. Beginning at about 8 a.m. on Saturday, Feb. 13, teams of student and professional designers will have less than 24 hours to turn nonprofit proposals into graphic realities. The one-day scramble is part of the 23rd annual Search for Shelter Charrette, a weekend of pro-bono design organized by the American Institute of Architects Minnesota’s Housing Advocacy Committee. Nonprofits that lack the funds to hire a professional design firm submit wish-list building proposals — anything from a simple redesign of a lobby space to an inside-out renovation of an entire apartment complex. Then volunteer architects, landscape architects and interior designers collaborate to produce visual tools
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Park Board votes to open search for next superintendent
UPDATED February 4, 2010, 9:05am
By Cristof Traudes
President says Superintendent Jon Gurban has done great work but that moving on 'happens as the natural growth of an organization' The Minneapolis Park and Recreation Board is set to move beyond Superintendent Jon Gurban, voting 6–3 Wednesday night to begin a search for candidates.
It’s the will of Minneapolis’ residents, said a majority of the board that included all three new commissioners. The campaign trail sealed Southwest’s Brad Bourn and Anita Tabb’s decision, they said, while Northeast’s Liz Wielinski said people brought up the issue repeatedly last fall.
But three of the board’s longest-serving commissioners fought back, stringing along a discussion that dominated the night’s meeting.
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'Beyond Our Differences' screening on Friday
UPDATED February 3, 2010, 5:02pm
By Sarah McKenzie
There will be a special screening of the documentary “Beyond Our Differences,” a film exploring the positive impact of religion and spirituality in the world, at the Mayo Memorial Auditorium at the University of Minnesota campus Friday.
Peter Bisanz, the film’s director, will be on hand after the screening for a Q&A session.
Bisanz of St. Paul is the director and founder of New York-based Entropy Films. He is one of the World Economic Forum’s Young Global Leaders — a group of people committed to turning their visions for positive change into action on a variety of important social causes.
In a recent interview, Bisanz said the concept for “Beyond Our Differences” came about while he was at the Dalai
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Twin Citites janitors vote to authorize strike
UPDATED February 1, 2010, 10:38am
By Gregory J. Scott
A near unanimous vote by over 500 union members has given Downtown janitors the authority to strike. Over 4,000 janitors in the Twin Cities have been working without a contract since Jan. 8. Negotiations with cleaning contractors have made little progress since then, and last Saturday's vote gives the bargaining committee the power to call a strike. Two more negotiation dates have been scheduled over the following weeks, but the affirmative vote means that the janitors who clean the vast majority of Downtown office buildings could walk off the job at any time. One of the major sticking points in talks is the green cleaning agenda proposed by the janitors. SEIU Local 26 has sought a transition to day shift cleaning, which the union argues could reduce
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Northeast spotlight :: Crafty entrepreneurs
By Sarah McKenzie
Stroll into I Like You and you are bound to find something that catches your eye. There are adorably hip outfits for little ones, artwork by notable local artists like Amy Rice and Adam Turman and all kinds of other handmade odds and ends you likely won’t find anywhere else. Owners Sarah Sweet and Angela Lessman recently moved their store to the neighborhood after a couple years in Kingfield in southwest Minneapolis. They plan on offering craft classes this spring to inspire other people in the community to tap into their own creative powers. Sweet recently spoke with the Downtown Journal about the business. DTJ: What do you look for when thinking about items for your store? Sweet: We look for things that you
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Community notebook :: Janitors’ union sets strike vote
By Gregory J. Scott
1 Comment
Janitors’ union sets date for strike voteAfter two full weeks of working without a contract, a union representing more than 4,000 Twin Cities janitors decided last week to set a strike authorization vote over unfair labor practices. The vote was scheduled to take place on Saturday, Jan. 30, at the union’s weekly member meeting. At press time, the outcome was not yet known, but the Downtown Journal has been posting web updates regarding this story at downtownjournal.com. SEIU Local 26 — Minnesota’s Property Services Union, which represents security officers and window cleaners in addition to janitors — had arranged for two additional weeks of negotiations at the end of last year, pushing the final deadline for a new
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Study shows uptick in Downtown skyway traffic
By Gregory J. Scott
If you’ve noticed a bit more jostling during your skyway lunch dashes, you’re not alone. Foot traffic in the elevated corridors jumped 4 percent in 2009, and in some areas pedestrian counts reached a 10-year high. The uptick is the major take-away from a report issued last week from Minneapolis-based Pedestrian Studies, a national consulting firm that analyzes foot-traffic patterns for people whose business depends on that sort of thing — shopping centers, property managers, organizers of public events. Pedestrian Studies founder Peter Bruce has conducted annual skyway counts in Minneapolis since 1991. For this study, Bruce focused on the corridors connected to Downtown’s major buildings, including City Center, Gaviidae Common, Northstar
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Biz buzz :: The Forum
By Gregory J. Scott
New restaurant to open in former Goodfellows spaceA former executive at Cargill is opening a new restaurant in City Center, taking over the space previously occupied by Goodfellows. The new restaurant, called The Forum, will blend comfort-food favorites and traditional chop house fare. It will also offer a “changing destination menu” that every month highlights a different culinary tradition from a region of the United States. Chef Christian Ticarro, executive chef at the Canyon Grille in Coon Rapids, will head the kitchen. The opening is planned for early April. The Forum takes over one of Minneapolis’ most historic spaces, the old Forum Cafeteria, which operated from the 1930s to the 1970s. The space was most recently
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Proposal would double fundraising needs for planetarium
By Cristof Traudes
In a shaky economy, it’s hard enough just to raise money. Try watching thought-to-be-secured dollars fall away. That’s what backers of the Minneapolis Planetarium project have been doing in the weeks since Gov. Tim Pawlenty presented his 2010 bonding proposal, a bill that would delete $22 million that’s been guaranteed to the Minneapolis Planetarium Society since 2005. Without the bonding, the society is looking at more than double the amount of money they need to raise to get the long-planned project up and running. “If the $22 million goes away, I think we have to really reconsider how everything looks,” said Angus Vaughan, president of the Minnesota Planetarium Society. The proposed planetarium would be a $35 million
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A tale of two housing markets
By Gregory J. Scott
// What do the 2009 numbers mean for Downtown? //The number of sales swelled, but median prices plummeted. Affordability reached a record high, but so did foreclosures and short sales. Realtors feel a twinge of optimism, but economists keep a nervous vigil. Since its release two weeks ago, a year-end report on the 2009 Twin Cities housing market has generated mixed emotions and mixed data, matching nearly every encouraging sign of a turn-around with a reason to keep hopes in check. And while real estate watchers metro-wide have chimed in with outlooks for the Twin Cities as a whole, getting an isolated assessment for Downtown has proven more difficult. “We stray from offering specific, neighborhood-level
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