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Submitted photo
Christine Levens (left) of the Northeast Chamber of Commerce and Lisa Myhre of the Minneapolis Regional Chamber of Commerce are using iDream.tv’s new service Project Green Screen.
By Amanda Kushner
Company unveils new video-making tool for businesses
Northeast-based iDream.tv Location Images just launched Project Green Screen, a new service to help companies create video content for their websites.
“Video on the web is just the wave of the future if you are going to get noticed, if you are going to be able to communicate, if your website is going to be active and vibrant and viable, you are going to want video on your website,” said founder Edie French.
Project Green Screen is a studio-based service, where clients come to the studio and are recorded in front of a green screen and then iDream.tv will replace the background adding visuals and graphics, she said.
French said it is a way for people to connect personally with the audiences they want to reach.
The idea for Project Green Screen was developed when iDream.tv was working on a documentary for South Minneapolis-based Frank Theatre, and a green screen was used to create the project because it was a way to include interviews while working on a budget.
“It made it look like we were traveling all over the world to get the interviews, but we did it in our studio,” she said. At the same time a client came in asking for a short clip for their website that explained his company and helped that client connect to people he works with. Afterward he said it was a service others could benefit from, she said.
The service allows for a message to be delivered in other languages as well, French said. For more information about Project Green Screen contact iDream.tv at 789-3500 or go to iDream.tv.
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MNfashion Holiday is opening its second annual holiday boutique at Gaviidae Common, 651 Nicollet Mall. Clothing and accessories sold at the boutique are made by local designers including A03 Designs, Calpurnia Peach, FOAT Design, George Moskal, Liebling Designs, Post Accessories and Ruby3. The shop will open Nov. 9. An opening reception will be Nov. 12 from 4–7 p.m.
The holiday boutique is made possible by a grant from the Pohland Family Foundation.
The boutique will be open Monday–Saturday, 10 a.m.–7p.m., and Sundays, noon–5 p.m. until Dec. 31.
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Caribou Coffee, 1116 Nicollet Mall, is remodeling the store and introducing new beverage and food platforms. Caribou is partnering with Guittard Chocolate Company, a high-end premium all-natural chocolate product, instead of using reconstituted chocolate in a syrup form, which is traditional at coffee shops, said Jennifer Hamm, a Caribou spokesperson. There are six ingredients in the chips, and they’re melted into the milk while it is steaming, she said. The chips are available in milk, white and dark chocolate. The new chocolate drinks will be available with the launch of the holiday platform on Nov. 12, and the Nicollet location and another remodeled location in Glenwood will re-open in mid-November, she said. On “Black Friday,” Nov. 27, stores will feature samples of the chocolate and a buy-on-get-one deal on chocolate drinks.
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Noted:
Pedal Indoor Cycling Studio, 21 5th St NE, has closed. A note on their website says, “Pedal has closed its NE Minneapolis studio. For now, Pedal is on hiatus. Check back once in awhile for news and happenings.”
Reach Amanda Kushner at akushner@mnpubs.com.
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Carmichael Lynch drops Harley account
UPDATED August 30, 2010, 2:29pm
By Gregory J. Scott
When it comes to selling muscle bikes, three decades is enough. Downtown advertising agency Carmichael Lynch announced August 23 that it was resigning from its Harley-Davidson account, ending a relationship of 31 years with the iconic motorcycle brand. In a prepared statement, Doug Spong, president of Carmichael Lynch, said, "Our agency leadership came to the consensus that we've taken the Harley-Davidson brand as far as we can. It's in our best interest to part ways." Mark-Hans Richer, Harley’s CMO, said, "Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that." The
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Community notebook :: Florence Court apartments
By Gregory J. Scott
1 Comment
At Florence Court, new apartments up, courtyard staysThe mid-August groundbreaking came and went quietly for the FloCo Fusion Apartments, a chic rebranding of a ramshackle cluster of student housing near the University of Minnesota’s East Bank campus. Despite years of resistance from current residents, the new building is officially going up, fanfare or no. Florence Court, as the community used to be called, is one of the oldest apartment buildings in the Midwest, dating back to 1886. The L-shaped structure sits at the intersection of 10th Avenue SE and University Avenue, but is tucked back from the street, hidden until recently behind a BP gas station. The 33-unit complex surrounds a leafy courtyard, which its residents — a colorful
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Watching out for the homeless
By Sarah McKenzie
// Volunteer outreach worker Jerry Fleischaker honored with prestigious McKnight award //After Jerry Fleischaker’s wife died of Alzheimer’s disease, he came across a newspaper article about St. Stephen’s Human Services’ work reaching out to homeless people with mental health issues. The story inspired him to start volunteering for St. Stephen’s. Now the 79-year-old retired pharmaceutical sales representative volunteers full time for the Downtown-based organization. “My wife died of Alzheimer’s in 2002. I saw the care she needed,” Fleischaker told Monica Nilsson, director of street outreach and community education for St. Stephen’s. “I was haunted by the thought that people might be
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Downtown visioning session looks to 2025
By jake weyer
// Whether to add a park north of Central Library will be part of the discussion, meant to produce a 15-year plan for Downtown //It’s been nearly 15 years since Downtown business leaders got together with city staff and elected officials to hash out a long-term plan for the area. Back in 1996, those stakeholders came up with Downtown 2010, a vision that included such grandiose plans as a new ballpark for the Minnesota Twins, a light rail line along Hiawatha Avenue, a new Central Library, completion of the Target Center and the development of the Downtown Improvement District — all realities today. “We’re standing now, planless,” said Sam Grabarski, president of the Downtown Council. “And a lot of good
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A mountain out of a bronze molehill?
By Gregory J. Scott
// The Sid Hartman statue stirs debate about public memorials Downtown //
OK, no one disputes that the guy deserves a statue. Sid Hartman, the nonagenarian sportswriter who has spent the last 65 years reporting for the Star Tribune and WCCO, is probably getting bronzed. The Department of Public Works is ironing out technical details for installing a metallic Sid replica, complete with TV reporter microphone and newspaper tucked under the arm, right outside of Target Center and a block from the Twins stadium, at the corner of 6th Street and 1st Avenue. The Public Works assessment is the final stage in a roughly six-week approval process to get the statue out into the public. No one’s upset about that. As Nick Legeros, the artist who designed
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Biz buzz :: Construction costing Elliot Park businesses
By Gregory J. Scott
1 Comment
For Elliot Park businesses, street improvements come with a price
True to its motto, Band Box Diner can turn “grease into a feast.” But the Elliot Park gem can’t make much out of the road construction that’s transformed its streetscape into a scarred industrial zone.
The throw-back diner is one of the businesses standing to benefit from a sweeping, 15-block reconstruction of Chicago Avenue South — if only it can survive through to the project’s completion.
“It’s kind of like, if you have a half hour for lunch, and then you get lost for 45 minutes, what are you gonna do?” says Brad Ptacek, who has operated the diner for the last 13 years.
Ptacek’s breakfast
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